Why Bad Presentations Happen to Good Causes
A practical book to help you deliver more engaging, informative, and persuasive presentations.
Archives
Why Bad Ads Happen to Good Causes
A research-backed book all about effective nonprofit ads. Learn what strategies and components make ads stand out and get results.
Communications Strategies that Fast Track Policy Change
A collection of eight case studies and 10 effective principles for achieving policy change.
News Release Guidelines
A summary of tips for writing and formatting your press releases for maximum impact. Part of Cause’s Communications Toolkit.
Cost-and-Benefit Chart of Select Media
A resource to help you identify the most effective communications tactics that align with your goals, audiences, and budget. Part of Cause’s Communications Toolkit.
Event Planning Checklist
A list of components to consider and plan for when hosting events, especially fundraising events. Part of Cause’s Communications Toolkit.
Photo/Video Release Form
A basic template for permissions. Part of Cause’s Communications Toolkit.
Making Headlines
Understand why media relations is so important for your organization and how to start building strong relationships with media.
Tracking Your Impact
Harness the power of measurement and evaluation — both for understanding your impact and determining future strategy.
How to Write Your Social Media Plan for Your Cause
Social media outreach can be an effective tool for reaching and engaging new audiences, but a thoughtful and goal-oriented plan is key.
How to Be Wonderfabulous in Digital Media
When it comes to digital media, a strategic combination of activities with consistent messaging will help you create impact.
How to Get Better Media Coverage for Your Cause
Positioning your cause as an accessible and knowledgeable resource are the first steps in growing your media coverage.
How to Choose Social Media
Choose social media channels that will best support your communications goals and strategies.
How to Choose a Messenger
Knowing who can connect and influence your audiences is an important part of effectively communicating your message.
Audience Mapping Template
Understanding your audiences is the first step in effectively engaging them in your cause. This template breaks down how.
Communications Toolkit
The most comprehensive guide for social impact communications, with practical information for both veterans and newbies.