Category Archives: Branding and organizational identity

Why Strategic Communications for Nonprofits Drives Greater Impact

| November 14, 2025

How Strategic Communications Planning Drives Real Impact Builds the Case for Nonprofit Impact and Inspires Action When communications is tied to organizational strategy, it doesn’t just share what you do; it also shapes how you do it. It shows why the work matters. That clarity attracts new supporters, strengthens partnerships, and builds momentum. Communications isn’t […]

Is Your Logo Effective? 5 Questions to Ask Yourself

| March 14, 2014

How many fonts are used? Ideally, do not use more than two. Too many fonts create a disjointed symbol that seems piecemeal. What does your color palette communicate? Every color evokes a different emotion and symbolic meaning. A color palette should be thoroughly examined and researched just as much as the logo mark itself. A good […]