Sample Campaign Style Guide
An example of how to create a collection of cohesive materials for print and digital communications. Part of Cause’s Communications Toolkit.
Archives
Sample Identity Guidelines
An example of how to create logo guidelines for consistent, effective usage by staff and graphic design partners. Part of Cause’s Communications Toolkit.
A Brand by Any Other Name?
Strengthen your knowledge of branding principles and best practices, and understand the importance of maintaining a consistent brand.
How to Evaluate Your Brand
Periodic assessments of your brand can help ensure your external reputation aligns with your cause’s mission and activities.
How to Maintain a Consistent Brand
A strong brand makes your organization recognizable and helps people understand who you are and what you do.
Communications Toolkit
The most comprehensive guide for social impact communications, with practical information for both veterans and newbies.