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CAPITAL GROUP

CAPITAL GROUP

Case Study

CAPITAL GROUP

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Cause Communications understood both the project and how best to navigate our corporate culture for the success of all involved.”

Nick Durutta, Senior Communications Manager

We were enlisted to revitalize the global investment firm’s leading employee newsletter, “Insights,” and identify opportunities to better meet reader needs. Our creative team distilled our research findings into a high-impact publication that combined both text and data visualization tools to improve readability and maximize impact. Since the launch of the newly redesigned publication, the Capital Group has seen an astonishing 25 percent jump in readership.

TACTICS

Communications strategy
Materials design and development

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