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RESOURCE LIBRARY

Free resources designed to build communications skills and strengthen your cause’s impact.

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Branding Messaging

A Brand by Any Other Name?

Strengthen your knowledge of branding principles and best practices, and understand the importance of maintaining a consistent brand.

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Branding

How to Evaluate Your Brand

Periodic assessments of your brand can help ensure your external reputation aligns with your cause’s mission and activities.

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Branding

How to Maintain a Consistent Brand

A strong brand makes your organization recognizable and helps people understand who you are and what you do.

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Branding

Sample Identity Guidelines

An example of how to create logo guidelines for consistent, effective usage by staff and graphic design partners. Part of Cause’s Communications Toolkit.

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Branding

Sample Campaign Style Guide

An example of how to create a collection of cohesive materials for print and digital communications. Part of Cause’s Communications Toolkit.

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Branding Engagement Fundraising Messaging Strategy

Communications Toolkit

The most comprehensive guide for social impact communications, with practical information for both veterans and newbies.

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